Julio Cesar Madrid and partner processing specialist Andres Julio Quinceno are a force in the industry to make people think bigger when it comes to coffee flavor. Finca Milan and Finca La Riveria are producing some of the biggest flavors in coffee at the moment. Located in the central foothills of the Andes Mountains within the Risaralda Department, Finca Milan’s young soil is enriched with nutrients from the relatively recent eruptions of nearby volcanoes. The wide thermal range of the microclimate reaches up to 30ºC in the daytime and can drop to 15ºC in the evening, allowing coffee cherries to develop complex and unique flavors. Of Finca Milan’s 250 hectares, 220 grow coffee with a focus on Caturra, Castillo, Pink Bourbon, and Catiope varieties. Julio Cesar Madrid is a third-generation coffee grower, and Finca Milan, a 250-hectare estate, has been in his family for over 40 years. Together with two other farms, Finca Riviera and Finca Buenos Aires, his family’s estates have won multiple awards and championships.