Opening impressions from this coffee build from a distinctly sweet cinnamon aroma that nicely complements the tastes of apples, raspberries, and hibiscus found in the first sip. The sweetness in the scent of the coffee is carried throughout all of the flavors, creating a profile that reminds me of an apple pie or a spiced raspberry tart. Light roasts reveal all of the fruity notes mentioned with the touch of hibiscus playing nicely with the cinnamon backdrop. Medium roasts and darker begin to hide the fruity and herbal flavors, and replace them with a cinnamon-spiced chocolate taste with a hint of caramel coming through, too. I personally recommend it as a light roast (city), but it works great as a darker roast if fruity/floral flavors aren’t your preference.