Formerly Tipping Point - Why change the name? It's recently been brought to our attention that the term 'Tipping Point' has alternate meanings that we were not aware of upon developing this brand nearly seven years ago. When we originally named our Tipping Point coffee, the name was inspired by Canadian author, Malcolm Gladwell, and his debut book, The Tipping Point: "How Little Things Can Make a Big Difference." As well as the roasting terminology to where the temperature begins to increase after the beans are dropped into the roaster. Today, you're the first to hear that we are in the process of rebranding this staple coffee to 'Turning Point', which means the same in the roasting world. Although the name is changing, the coffee will have the same great components and flavour notes. This will happen in stages, first with our bags and then our jars. We're making this change to ensure our audience knows that we are listening, that we are learning, that their feedback matters, and ultimately, "How Little Things Can Make a Big Difference." Chocolatey, nutty, and smooth. This coffee sees a little more development in the roaster to minimize the acidity, it hones in on the body to act like a warm hug. 25% of Turning Point comes from ASOTBILBAO and is a classic washed Colombian and 75% Santa Lucia natural Yellow Catuai from Brazil. Our current offering for Turning Point is a blend of two coffees. We've profiled these two coffees separately and blended them post-roast. Our intention is to match density and bean sizing so they extract at even rates, bringing you the most flavour clarity in your cup of coffee.