Beginning with just 5 hectares of land, Tesfaye Bekele established the Suke Quto farm in 2005 with the goal of implementing eco-friendly farming practices under the shade of the natural forest canopy. After a bush fire, many locals stopped growing coffee and moved to producing corn and grain, which can lead to soil erosion and eventually leave the land barren. To lure them back to coffee, Tesfaye distributed coffee and native shade tree seedlings to the farms. There are now over 150 out-growers and Suke Quto has grown to more than 221 hectares of certified organic coffee plantation.