Ignacio Rodriguez’s father purchased the first 12 hectares of Finca La Palmera over 50 years ago. Through tireless work, he continued expanding the farm, which reached 170 hectares by the time Ignacio inherited it. Today, Ignacio applies the same spirited focus to producing specialty-quality coffees. ABOUT THE PRODUCERS The name “embrujo” comes from the Spanish word for “spell”. Ignacio believes that truly excellent specialty coffee will evoke the “magic of coffee” for drinkers. To this end, he is focused on transitioning from traditional coffee cultivation to a more specialty focus. Ignacio is building a laboratory and microbiology lab to help him better understand the process at the biological level and ultimately improve his processing for consistency and flavor. Ignacio employs 48 women year-round. These women, many of whom are single mothers supporting their families, ensure high quality by sorting cherry and parchment to remove any defective beans.