Agricafe is a Bolivian family business which produces coffee from its own farms and sources high quality micro lots from small producers in the regions of Los Yungas and Santa Cruz. As pioneers within South American specialty coffee, Agricafe initially entered the coffee industry in 1986, when Pedro Rodriguez decided to pursue his passion for agriculture. The Sol De La Mañana program is a quest to educate local producers by providing training and skills necessary to improve the quality of their farms. The program is designed as a school for producers, which takes 7 years fort hem to graduate. The producers are guided through every step of coffee farming, starting with the nursery, planting, harvesting, pest prevention, pruning as well as financial management.