Cooxupé represent approximately 12,000 farmer members from Sul de Minas and Cerrado in the Minas Gerais region as well as in the Rio Pardo Valley in São Paulo. Ninety-seven percent of those members are small-scale farming families. For these members, they own small plots of land and coffee production is their main source of income, so receiving remunerative prices is vital to their continued livelihoods. As a big player in coffee in Brazil, Cooxupé takes their social responsibility towards their members seriously. In the rural areas where the cooperative works they have developed health and scholarship programs and provided education and agricultural training. In these trainings, they put a lot of focus on future generations of coffee farmers and building sustainable farming systems. Cooxupé continues to utilise their size to make a difference. In 2013 they launched the Environmental Education Center to help reduce the impact of farming by encouraging future generations of farmers to be even more eco-conscious