Mullugeta Muntasha’s journey in coffee is a remarkable testament to the transformative power of passion and persistence. Raised in the Bursa village, a place where coffee cultivation was once unheard of, Mullugeta carved his path in the neighboring Arsi region as a truck driver, transporting coffee cherries to washing stations. Over time, Mullugeta evolved from a transporter to a key collector, supplying coffee to central markets and honing his expertise along the way. As climate shifts and agricultural support reshaped Bursa, coffee was introduced to the region, creating new opportunities for local farmers. In 2021, Mullugeta returned to his roots, establishing his own drying station, Dawencho. This venture quickly gained recognition, winning 2nd place in the prestigious Cup of Excellence for the Dawencho farmer group and 6th place under his own name. His relentless pursuit of excellence did not stop there. In 2022, four of the top 10 Cup of Excellence winners were from Mullugeta’s lots, including the top-ranking coffee from Legesse Botola, his brother-in-law, who processed his award-winning coffee at Mullugeta’s washing station. Mullugeta’s story is one of resilience, familial collaboration, and an unwavering commitment to quality. His coffees, shaped by the terroir of Bursa and the expertise he developed over years, are not only a reflection of his personal journey but also of the region’s emerging potential as a source of exceptional specialty coffee.