The word Laayyoo refers to an indigenous tree in Uraga, Ethiopia. It's used as a shade tree, but also has deep roots allowing the leaves that fall to have the soil space to create a nutrient-dense compost and fertilizer. The coffee is processed by Ture Waji. His company, Sookoo Coffee, has two washing stations in the Guji region, one here in Uraga and one in Shakiso. He currently specializes in natural coffees, like this lot, and has plans to start growing into washed coffees in the next harvest. The Laayyoo is grown at 2100-2350 masl by a group of producers from the village of Teraga. Working with our importing partner, The Coffee Quest, we know that fifty-seven percent of the total costs of this coffee went directly to the farmers. Ture provides pre-harvest loans to producers to allow them to pay for maintenance labor around the farms. The team at Sookoo provides agricultural education in the off-season, they have built a school for the local children and built better roads to improve the infrastructure for coffee transport. Ture is known as the "King of Guji" for a reason. This natural coffee is a stunner. Dial into an exciting, clean natural with notes of fresh blueberry, hibiscus, marshmallow. We recommend a 1:16 brew ratio, filtered water at 208-210℉, a medium grind, and a 3-3.5 minute brew cycle.