The Grossi family started growing coffee as far back as 1879. Today's family business was founded in 1972 by José Carlos Grossi. The beginnings were anything but ideal, as he faced difficult conditions for growing coffee, but immediately after the first successful harvests he took a step forward. he created experimental plantations where, to this day, Grossi & Filhos cooperates with research institutes to find out which minerals and organic compounds are best suited to the soil and to a particular type of coffee tree. This knowledge is applied to the cultivation of coffee, resulting in an exceptionally tasty cup of coffee with unforgettable aromas. The harvest is done mechanically and manually, and the coffee is organically processed on the same day on the premises where little or no water is used. The coffee is then spread on a concrete platform, and the drying of certain coffee varietals is afterwards completed in three stages in mechanical dryers, which enhances their flavors and ensures the uniform quality of the coffee beans. Cerrado de Minas is the first Brazilian coffee-growing region to be given the status of designation of origin (Cerrado Mineiro), giving it a status similar to wine-growing regions. With an altitude of 800-1300 masl and well-defined seasons (humid summers and mild, dry winters), this region is very suitable for growing coffee. Popular species here are Mundo Novo and Catuaí.