In 1960, a group of coffee producers came together to create the Naranjo Coffee Growers and Multiple Services Cooperative, LLC in order to pool their efforts for coffee processing. They purchased their own mill and implemented measures to improve coffee quality and production in addition to educating the members about sustainable farming practices and providing agricultural technical assistance. La Rosa comes from four farms located in the Naranjo district. Naranjo is divided into 29 coffee growing areas that are “blessed for coffee” enjoying ideal growing conditions - soil, altitude, rainfall, and temperature - that combine to produce a unique coffee with delicate aroma, mild body and pleasing taste. The cooperative has successfully improved the coffee production of its members and enhanced their communities socially, financially, and sustainably.