The city of Jaén, capital of the larger province sharing the same name, is undoubtedly the hub of Northern Peru’s bustling coffee trade. Historically, the most well known areas for coffee are north of the city. In 2017 our exporting partners, Origin Coffee Lab (OCL), began tasting samples from lesser known districts in the remote and mountainous areas to the west and southwest of the province. These profiles were unique, and OCL began purchasing small lots, paying a price well above the regional average. Over time, these volumes have grown as more producers are seeking higher prices for their coffee. During the 2019 harvest, we had the opportunity to visit the district of Colasay and ended up purchasing coffee from that area. Since then, OCL has opened a purchasing station and cupping lab in the region and expanded their purchasing to other districts such as San Felipe and Chontalí. In the center of these far off communities, stands a large mountain called La Viuda. This towering peak is a geographical focal point, visible from many of the small villages in the area. While this year’s selection comes entirely from Colasay, we are excited to explore and purchase coffees from across this region in the future and in seeking a name for this new project, sought input from both OCL and their producer partners there. La Viuda is what came back, and we feel it’s a fitting analogy for the goal of linking the producers in these communities to new markets, allowing their coffees to be recognized from afar as amongst the best in the country.