Bam! That’s a TKO for Rogicha’s juicy fruit flavors. Chock full of red fruits and zesty citrus, it’s like all the best poolside drinks of childhood: strawberry soda, lemonade, fruit punch. (See what we did there?) It’s bright berries and zesty citrus, the soft aromatics of vanilla and wildflowers, and just a hint of cocoa. This is the sort of natural processed coffee we like just as much hot as iced - it’s super clean, well-balanced, and, quite simply, happy. This fabulously clean and juicy natural processed coffee is farmed by ~1500 farmers around the woreda of Bule Hora (formerly called Hagere Mariam) in West Guji. They deliver coffee to the Gerbicho Rogicha private processing site, where it's graded then dried in whole cherry on raised beds for 20 days. The care and skill is unmistakable in your cup. And, FYI, it's pronounced ro-GEE-cha, with a hard ‘g’ like ‘great coffee’.