In 1945, Habtamu Fekadu’s family made their first mark in coffee and has since passed down their knowledge and wet mills to the younger generation. They continued to cultivate, collect and supply coffee for the local markets and in 2015 Habtamu Fekadu established the company, installing a processing plant on his own farm and expanded to collect cherries from local farmers in Guji, Djimmah and Yirgacheffe.