Max Pérez is a 5th generation coffee producer who established Finca La Hermosa in 2010. Located on the slopes of the Acatenango volcano, the farm has a volcanic soil that is very rich in minerals. With an average rainfall of 1,000 mm per year and an average temperature of 21 degree Celsius, it is set in an ideal microclimate to produce specialty coffee. The farm focuses on a mix of tradition and innovation to produce amazing coffees, while having a constructive impact on the community. Since the beginning the farm has been managed by Max . He works with a great team to produce specialty coffees through experience and innovation; maintaining 100% organic agricultural practices that are friendly to the environment and focusing on corporate social responsibility to achieve a new form of agricultural management economically viable for all parties involved. This coffee is from one of our newest importer relationships. Apex Coffee Imports is Canadian owned and operated. Now with warehouses in Quebec and British Colombia, Jeff anf Julie are establishing relationships at origin and bringing some truly wornderful coffees for us to enjoy. Thanks APex for the origin info an pics on this page.