We are enamored with Peru as a country. There is so much history and beauty in Peru and over the last several years, Lima has become a premier culinary destination. However, it is important to state that coffee production just doesn’t happen because the land is ripe. A country’s culture, government or lack thereof, and ability to organize support really shape the trajectory or formation of coffee production. This coffee, El Paraíso, hails from the Huabal district within the Jaén province of Cajamarca – far north. Huabal, as a district, is made up of multiple mountain tops and villages, which are the centers of coffee production. Each producer would belong to a village. El Paraíso is a village in the Huabal district. Paradise village, aptly named, sits atop a small mountain with beautiful vistas in every direction. The producers of this village mostly grow Caturra, Bourbon and Catimor varietals, which are generally planted together, and would process or wash their own coffee at their small micro mill. Most of the farms are blessed with great elevation for coffee production sitting between 1800 and 2050 masl. Despite having ideal conditions and huge potential for high quality coffee, the producers of El Paraiso still have much to battle. For one, there are often intermediaries or ‘coyotes’ offering money on the spot, at a farm gate level, but is significantly less that what they potentially could receive for specialty grade coffee. The purchasing of this coffee helps our partner’s, Falcon Coffee, field teams fight against elements like this and instill a more hopeful long-term vision. Practically, this also looks like better farm management, pruning and soil health techniques and practices to enable the producers of El Paraíso live into their high potential.