We are Culainn and Lea, the team behind Conscious. We began our work alongside coffee producers in South America in 2021, where we developed an understanding of specialty coffee cultivation, processing and importing. Drawing on our professional backgrounds in design, research and international law, we began building partnerships with smallholder coffee producers and community projects in Peru, with whom we continue to work today. In the following years, we have steadily expanded our coffee sourcing to other origins, as we strive to build a model with our partners that contributes to a more equitable supply chain. Starting at the very beginning of the specialty coffee supply chain and being involved in all stages of the process is integral to the way we work. We bring this experience and insight to every step of sourcing, importing, and roasting our coffees. As a certified Arabica Q Grader, Culainn applies his expertise in the sensory evaluation of coffee, which we harness as a team to select high-quality coffees with distinctive and vibrant flavour profiles and to provide constructive feedback to our producer partners. This approach ensures both excellent coffee quality and transparency from farm to cup.