An urban cafe inspired by Japan Tokyo is the city with the largest number of TO GO coffee shops in the world and Japan has been emerging on the world scene of specialty coffees. High quality, perfectionism, minimalism and space optimization are some of the characteristics that inspired the creation of The Coffee. History In 2017, after several trips to Japan, the brothers Alexandre, Carlos and Luis Fertonani decided to create a café that would bring the To Go culture to Brazil. Compact, minimalist and technological, The Coffee arrived to revolutionize the coffee shop model in the country. By providing a unique experience for customers from start to finish, The Coffee was an instant success.