Matt Yarmey started Pure Intentions Coffee in 2011 on a 1/2 lb home roaster in an apartment in Charlotte, North Carolina. After quickly developing a passion for coffee roasting, his enthusiasm for learning pushed Matt to discover his own definition of specialty coffee. Matt found that Charlotte was a changing landscape of old-school coffee drinkers wanting better quality, and newer coffee drinkers seeking easier access to local products created with a craft or specialty focus. Pure Intentions Coffee began with an idea that everyone deserves a personal experience with great coffee. From the beginning, our portfolio of coffees has been curated to span the spectrum of coffee flavors and consumer experiences: