It all started with coffee, and the disappointing lack of the good stuff. We (Edith and Matt) start every morning with coffee. And yea, the coffee was generally tasty but we wanted to extract more out of this quiet window of time before the hectic day kicks off. We asked ourselves, how can we turn the delivery of caffeine into an experience that is meaningful, delicious and worth sharing? Brightside Coffee was the answer. We wanted better, fresher, brighter, more ethical, and more sustainable coffee every day. Better coffee means better mornings and a great morning, means you’ll have an amazing day. The more amazing days we have, the better our lives are. So we did the most logical thing, and decided to start a coffee business focused on delivering amazing coffees to home baristas and home roasters all around Australia. Basically, we started a business so we had a good reason to buy as many amazing coffees as we could get our hands on for our coffee journey.