It starts with TRACEABILITY. The reason wine producers are synonymous with wealth, and coffee farmers with poverty, is due to transparency or lack thereof. Our goal as a company is to get more people to care about where the coffee they're drinking came from. We accomplish this by providing that information, which can be confusing to anyone not familiar with it, via cool artwork and approachable data. Here's the secret to finding good coffee: the more information you know about the coffee, the higher the quality. That's it. That's the whole formula. Think about how often you'll just drink some coffee and have ZERO idea about where in the world that came from. Oh it's a blend? A blend of what? The reason that information is not normally provided is simple. The less you know about the origin, the less they have to pay the people who produce it. We call our coffee Beyond Fair because as a company we are committed to always pay above fair trade minimum prices to coffee producers. We don't think they pay high enough so we do. Speaking of paying human beings a liveable wage: we pay all Superlost Partner Artists above market rates because exposure doesn’t pay artists, money does. Each Partner Artist drinks the coffee they're representing, and then they illustrate whatever it inspires in them. So now it's your turn. Have a cup of Superlost, and see what it inspires in you! DRINK CREATIVELY